--- title: "WhoLayer vs Koala (2026): pricing, features, and where each is stronger" description: "A sourced, dated comparison of WhoLayer and Koala: person-level ID, ecommerce, API, MCP, and pricing, plus where Koala is the better pick." url: https://wholayer.com/compare/koala --- Compare · B2B website visitor ID # WhoLayer vs Koala Koala is no longer available. WhoLayer covers some of the same jobs, with person-level identification and data for the US only. The switch guide shows exactly what maps across and what doesn't. Checked November 4, 2026. Every Koala figure links to its source. Shut down Koala's website says it has been acquired by Cursor and was shutting down on September 30. The banner doesn't give a year. [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) [Moving off Koala? Read the switch guide](https://wholayer.com/switch/koala) ## Side by side WhoLayer compared with Koala |   | Koala | WhoLayer | | --- | --- | --- | | Positioning | Website and account signals for B2B sales teams. No longer available. [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Website visitor identification, ecommerce shopper ID, and contact data for teams and AI agents. | | Person-level visitor ID | Not available (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Yes, US traffic only (1 credit per person, charged once a month); company-level worldwide (free) | | Ecommerce | Not available (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Yes: Shopper ID sends identified US shoppers to Klaviyo, Customer.io, Mailchimp, Omnisend, Iterable, Braze, ActiveCampaign, or Brevo, with Returning Shopper events for existing Attentive and Postscript subscribers (2 credits per new shopper, 1 credit for shoppers already on your list where the platform can be checked), Growth plan and up | | API | Not available (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Yes: REST API with an OpenAPI 3.1 spec | | MCP server | Not available (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Yes: a data MCP server with 13 tools, plus a public docs MCP server with 5 | | Pricing model | Not applicable (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Monthly or annual plans with credits from one wallet for every product; overage between $0.045 and $0.060 a credit on paid plans | | Entry price | No longer sold [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) | Free plan with 100 credits a month; paid plans from $49 a month | WhoLayer's column is generated from our live pricing and API limits. See [pricing](https://wholayer.com/pricing) and the [MCP docs](https://wholayer.com/docs/mcp). ## Where Koala is stronger An honest list. If one of these is what you need, it may be the better pick. - Recognized known users and accounts from first-party signals for sales teams ## Where WhoLayer is different ### Company-level ID is free Company identification is free and unlimited on every plan. Person-level ID is US-only and charged once per person per month; repeat visits are free. ### Alerts where you work Send identified visitors to Slack, signed webhooks, or a daily or weekly email digest. From the Starter plan, filter by title, company size, and the pages they viewed, and sync contacts one way to HubSpot. ### Built for agents A data MCP server with 13 tools and a REST API with an OpenAPI spec. Per-key daily caps, a 250-credit default ceiling per call, read-only keys, and idempotent retries keep an agent's spending predictable. ### One wallet, published per-result prices Visitor ID, Shopper ID, the Data API, and the MCP server draw from the same credits, and every credit cost is listed on the pricing page. Misses aren't charged. ### Opt-outs honored everywhere Opted-out and suppressed people are never returned, delivered, or charged. Global Privacy Control signals are honored, and the rules we enforce are published as a machine-readable policy. ### Monthly plans, spend caps Monthly plans stop at the end of the billing period, and you can set a hard monthly spend cap so overage never surprises you. ### WhoLayer isn't the right fit if - You need person-level identification of visitors outside the US. WhoLayer identifies people for US traffic only; elsewhere it's company-level, after consent. - You want a full ABM advertising suite, an on-site AI chat agent, or a built-in sequencer and dialer. WhoLayer identifies and enriches; it doesn't run ads, chat, or send email for you. ## Pricing Koala's published entry price, next to WhoLayer's plans. Koala No longer sold [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) Not applicable (shut down) [\[1\], November 4, 2026](https://wholayer.com/compare/koala#source-1) WhoLayer WhoLayer plans | Plan | Monthly | Credits | Overage | | --- | --- | --- | --- | | Free | Free | 100 | None | | Starter | $49 | 1,000 | $0.060 a credit | | Growth | $199 | 5,000 | $0.050 a credit | | Scale | $799 | 20,000 | $0.045 a credit | Example: identifying 1,000 US people a month uses 1,000 credits. The cheapest fit is Starter at $49 a month. Repeat visits by the same person in a month are free, and company-level ID doesn't use credits. [Price your own volume](https://wholayer.com/calculator) ## Questions ### Is WhoLayer cheaper than Koala? It depends on what you need and how much. Koala's entry price is: No longer sold (as of November 4, 2026). WhoLayer: Free plan with 100 credits a month; paid plans from $49 a month. Use the WhoLayer cost calculator to price your own volume. ### Does WhoLayer identify people outside the US? No. Person-level identification is US-only. Outside the US, WhoLayer identifies the company, and only after the visitor's consent is recorded. ### Do Koala and WhoLayer have MCP servers? Koala: Not available (shut down). WhoLayer: Yes: a data MCP server with 13 tools, plus a public docs MCP server with 5. ### When is Koala the better choice? When you need recognized known users and accounts from first-party signals for sales teams. ## Sources - \[1\] [getkoala.com (banner)](https://getkoala.com/) (vendor's own page, checked November 4, 2026) Competitor information is from public sources as of November 4, 2026 and may have changed. Trademarks belong to their owners. WhoLayer wrote this page; if something here is wrong, [tell us](https://wholayer.com/contact?topic=sales) and we'll fix it. [Koala alternatives](https://wholayer.com/alternatives/koala) · [All comparisons](https://wholayer.com/compare) Ready when you are ## See who's on your site this week Install one tag. Your first 100 identified people are free, no card needed. [Start free](https://wholayer.com/signup) [Talk to sales](https://wholayer.com/contact?topic=sales)