---
title: "WhoLayer vs Leadfeeder (Dealfront) (2026): pricing, features, and where each is stronger"
description: "A sourced, dated comparison of WhoLayer and Leadfeeder (Dealfront): person-level ID, ecommerce, API, MCP, and pricing, plus where Leadfeeder (Dealfront) is the better pick."
url: https://wholayer.com/compare/leadfeeder
---

Compare · B2B website visitor ID

# WhoLayer vs Leadfeeder (Dealfront)

Leadfeeder (Dealfront) in one line: Company-level website visitor identification on a long-running IP-to-company database, strongest in the EU and DACH. WhoLayer identifies website visitors (person-level for US traffic, company-level free) and offers contact data through an API and MCP server, all from one credit wallet, starting with a free plan with 100 credits a month. Pick Leadfeeder (Dealfront) if you need A free plan with company identification.

Checked November 4, 2026. Every Leadfeeder (Dealfront) figure links to its source.

Rebranded

Dealfront rebranded back to Leadfeeder on March 24, 2026. [\[5\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-5)

## Side by side

WhoLayer compared with Leadfeeder (Dealfront)
|   | Leadfeeder (Dealfront) | WhoLayer |
| --- | --- | --- |
| Positioning | Company-level website visitor identification on a long-running IP-to-company database, strongest in the EU and DACH. [\[1\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-1) | Website visitor identification, ecommerce shopper ID, and contact data for teams and AI agents. |
| Person-level visitor ID | No, company-level only [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2) | Yes, US traffic only (1 credit per person, charged once a month); company-level worldwide (free) |
| Ecommerce | No ecommerce product found in our research | Yes: Shopper ID sends identified US shoppers to Klaviyo, Customer.io, Mailchimp, Omnisend, Iterable, Braze, ActiveCampaign, or Brevo, with Returning Shopper events for existing Attentive and Postscript subscribers (2 credits per new shopper, 1 credit for shoppers already on your list where the platform can be checked), Growth plan and up |
| API | Yes, on paid plans [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2) | Yes: REST API with an OpenAPI 3.1 spec |
| MCP server | Yes (beta), on paid plans with API access [\[3\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-3) | Yes: a data MCP server with 13 tools, plus a public docs MCP server with 5 |
| Pricing model | Tiers by companies identified per month; company ID never costs credits, contacts and exports do [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2) | Monthly or annual plans with credits from one wallet for every product; overage between $0.045 and $0.060 a credit on paid plans |
| Entry price | Free Lite plan; Discover from €79 a month billed annually (€113 monthly) [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2) | Free plan with 100 credits a month; paid plans from $49 a month |

WhoLayer's column is generated from our live pricing and API limits. See [pricing](https://wholayer.com/pricing) and the [MCP docs](https://wholayer.com/docs/mcp).

## Where Leadfeeder (Dealfront) is stronger

An honest list. If one of these is what you need, it may be the better pick.

- A free plan with company identification
- Unlimited users and unlimited domains on every plan
- Deep company data for Europe and DACH
- Display campaigns and an MCP server with job-named skills

## Where WhoLayer is different

### Company-level ID is free

Company identification is free and unlimited on every plan. Person-level ID is US-only and charged once per person per month; repeat visits are free.

### Alerts where you work

Send identified visitors to Slack, signed webhooks, or a daily or weekly email digest. From the Starter plan, filter by title, company size, and the pages they viewed, and sync contacts one way to HubSpot.

### Built for agents

A data MCP server with 13 tools and a REST API with an OpenAPI spec. Per-key daily caps, a 250-credit default ceiling per call, read-only keys, and idempotent retries keep an agent's spending predictable.

### One wallet, published per-result prices

Visitor ID, Shopper ID, the Data API, and the MCP server draw from the same credits, and every credit cost is listed on the pricing page. Misses aren't charged.

### Opt-outs honored everywhere

Opted-out and suppressed people are never returned, delivered, or charged. Global Privacy Control signals are honored, and the rules we enforce are published as a machine-readable policy.

### Monthly plans, spend caps

Monthly plans stop at the end of the billing period, and you can set a hard monthly spend cap so overage never surprises you.

### WhoLayer isn't the right fit if

- You need person-level identification of visitors outside the US. WhoLayer identifies people for US traffic only; elsewhere it's company-level, after consent.
- You want a full ABM advertising suite, an on-site AI chat agent, or a built-in sequencer and dialer. WhoLayer identifies and enriches; it doesn't run ads, chat, or send email for you.

## Pricing

Leadfeeder (Dealfront)'s published entry price, next to WhoLayer's plans.

Leadfeeder (Dealfront)

Free Lite plan; Discover from €79 a month billed annually (€113 monthly) [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2)

Tiers by companies identified per month; company ID never costs credits, contacts and exports do [\[2\], November 4, 2026](https://wholayer.com/compare/leadfeeder#source-2)

WhoLayer

WhoLayer plans
| Plan | Monthly | Credits | Overage |
| --- | --- | --- | --- |
| Free | Free | 100 | None |
| Starter | $49 | 1,000 | $0.060 a credit |
| Growth | $199 | 5,000 | $0.050 a credit |
| Scale | $799 | 20,000 | $0.045 a credit |

Example: identifying 1,000 US people a month uses 1,000 credits. The cheapest fit is Starter at $49 a month. Repeat visits by the same person in a month are free, and company-level ID doesn't use credits.

[Price your own volume](https://wholayer.com/calculator)

## Questions

### Is WhoLayer cheaper than Leadfeeder (Dealfront)?

It depends on what you need and how much. Leadfeeder (Dealfront)'s entry price is: Free Lite plan; Discover from €79 a month billed annually (€113 monthly) (as of November 4, 2026). WhoLayer: Free plan with 100 credits a month; paid plans from $49 a month. Use the WhoLayer cost calculator to price your own volume.

### Does WhoLayer identify people outside the US?

No. Person-level identification is US-only. Outside the US, WhoLayer identifies the company, and only after the visitor's consent is recorded.

### Do Leadfeeder (Dealfront) and WhoLayer have MCP servers?

Leadfeeder (Dealfront): Yes (beta), on paid plans with API access. WhoLayer: Yes: a data MCP server with 13 tools, plus a public docs MCP server with 5.

### When is Leadfeeder (Dealfront) the better choice?

When you need A free plan with company identification, or unlimited users and unlimited domains on every plan.

## Sources

- \[1\] [leadfeeder.com](https://www.leadfeeder.com/) (vendor's own page, checked November 4, 2026)
- \[2\] [Leadfeeder pricing](https://www.leadfeeder.com/pricing/) (vendor's own page, checked November 4, 2026)
- \[3\] [Leadfeeder MCP server](https://www.leadfeeder.com/features/mcp-server/) (vendor's own page, checked November 4, 2026)
- \[4\] [Trustpilot reviews of Leadfeeder](https://www.trustpilot.com/review/leadfeeder.com) (third-party source, checked November 4, 2026)
- \[5\] [Leadfeeder: Dealfront rebranding FAQ](https://www.leadfeeder.com/de/product-updates/dealfront-is-rebranding-as-leadfeeder-faq/) (vendor's own page, checked November 4, 2026)

Competitor information is from public sources as of November 4, 2026 and may have changed. Trademarks belong to their owners. WhoLayer wrote this page; if something here is wrong, [tell us](https://wholayer.com/contact?topic=sales) and we'll fix it.

[Leadfeeder (Dealfront) alternatives](https://wholayer.com/alternatives/leadfeeder) · [All comparisons](https://wholayer.com/compare)

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