---
title: "Google Customer Match"
description: "Sync hashed emails into a Google Ads Customer Match list. Currently paused for a policy review."
url: https://wholayer.com/help/ad-audiences-google
---

# Google Customer Match

> Sync hashed emails into a Google Ads Customer Match list. Currently paused for a policy review.

Category: Destinations

Part of [ad audiences](https://wholayer.com/help/ad-audiences). Google Customer Match is **coming soon**. Google's Customer Match policy asks advertisers to upload first-party data, and we're confirming how identified visitors fit that before we switch it on.

## How it will work
1. Open **Ad audiences**, tick that you accept Google's Customer Match terms, and click **Connect Google**. Sign in with a Google account that can manage the Google Ads account.
2. Enter the 10-digit Google Ads customer ID, and the manager account ID only if you reach the account through a manager account.
3. Create an audience. We create a Customer Match list in that account and keep it in sync.

## Good to know
- We use Google's Data Manager API. Emails are trimmed and lowercased, and for gmail.com and googlemail.com addresses the dots and anything after a "+" are removed before hashing, as Google asks.
- Google needs a good policy and payment history on the account to use Customer Match, and recommends at least 5,000 people so enough of them match.
- Google reports matched counts for Search and Display, and a match rate.

## Related

- [Ad audiences for Meta, Google, and LinkedIn](https://wholayer.com/help/ad-audiences.md)
- [Meta Custom Audiences](https://wholayer.com/help/ad-audiences-meta.md)
- [LinkedIn Matched Audiences](https://wholayer.com/help/ad-audiences-linkedin.md)