---
title: "Send shoppers to ActiveCampaign"
description: "Shopper ID with ActiveCampaign: what's charged, what's supported, and how to connect it."
url: https://wholayer.com/help/destination-activecampaign
---

# Send shoppers to ActiveCampaign

> Shopper ID with ActiveCampaign: what's charged, what's supported, and how to connect it.

Category: Destinations

Included on the **Growth** plan and above.

## What you're charged
Before we charge, we check whether the shopper is already in your ActiveCampaign. New shoppers cost 2 credits, once; shoppers already there cost 1 credit, are never duplicated, and get a **WhoLayer Returning Shopper** event instead.

## What ActiveCampaign supports
- **Checks your list first:** yes.
- **Refunds bounces:** no. [Report a bounced shopper](https://wholayer.com/help/report-bad-data) and it's refunded under the usual rules.
- **Deliverability Guard:** a fixed cap of 50 new contacts a day (or your own setting, if lower), because we can't read your rates.
- **Holdout report:** yes, from your orders.

## Connect it
1. In ActiveCampaign, open **Settings → Developer** and copy the **API URL** and **Key**.
2. Open **Website → Site tracking → Event tracking**, turn event tracking on, and copy the **account id** and **Event Key**. Add the event names **WhoLayer Shopper Identified** and **WhoLayer Returning Shopper** there so automations can use them.
3. In WhoLayer, open **Destinations**, choose **ActiveCampaign**, and paste all four.
4. Click **Send test**. New shoppers are synced as contacts on no list, so they aren't subscribed to your campaigns. Build an automation that starts on the event.

## Good to know
- ActiveCampaign's bounce log doesn't say which bounces are permanent, and there's no per-person complaint list, so bounces aren't refunded automatically. Report a bad result by hand instead.
- ActiveCampaign has no account-wide 7-day bounce and complaint counts, so the Deliverability Guard uses a fixed daily cap.
- The holdout report reads completed orders your store syncs to ActiveCampaign (Deep Data).
- Opted-out people are never sent, and opt-outs take effect immediately.
- We encrypt your key when you save it and only ever show its last characters.

## Related

- [How Shopper ID works](https://wholayer.com/help/shopper-id-how-it-works.md)
- [Shopper ID and Klaviyo: what you're charged for, refunds, the daily cap, and the holdout](https://wholayer.com/help/shopper-id-klaviyo-guarantees.md)
- [Klaviyo schema: WhoLayer profile properties and events](https://wholayer.com/help/klaviyo-schema.md)
- [Your responsibilities when you use WhoLayer](https://wholayer.com/help/customer-obligations.md)