---
title: "Send Returning Shopper events to Attentive (existing subscribers only)"
description: "Returning Shopper events for people already subscribed to your Attentive. Never adds contacts or texts anyone new."
url: https://wholayer.com/help/destination-attentive
---

# Send Returning Shopper events to Attentive (existing subscribers only)

> Returning Shopper events for people already subscribed to your Attentive. Never adds contacts or texts anyone new.

Category: Destinations

Included on the **Growth** plan and above.

## What it does
When a shopper comes back to your store and is **already your Attentive subscriber**, we send a **WhoLayer Returning Shopper** event with the products they viewed, at most once a day. That's all. We check they're subscribed first, we never add a contact or a phone number to Attentive, and we never text anyone who hasn't opted in with you. The event itself is free.

Your email platform receives new shoppers and decides what you're charged; see [Shopper ID guarantees](https://wholayer.com/help/shopper-id-klaviyo-guarantees).

## Connect it
1. In Attentive, create a custom app with **Custom events: write** and **Subscriptions: read** access, and copy its API key.
2. Connect your email platform in WhoLayer first (for example Klaviyo). Attentive works alongside it.
3. In WhoLayer, open **Destinations**, choose **Attentive**, and paste the key. **Send test** only checks the key; it doesn't create anything.
4. Build a journey triggered by the **WhoLayer Returning Shopper** custom event.

## Good to know
- Attentive only gets Returning Shopper events for people who are already your Attentive subscribers. We never add a contact or a phone number, and never text anyone new.
- It works alongside an email platform (Klaviyo or another one above), which receives new shoppers and is used for billing.
- Opted-out people are never sent, and opt-outs take effect immediately.
- We encrypt your key when you save it and only ever show its last characters.

## Related

- [How Shopper ID works](https://wholayer.com/help/shopper-id-how-it-works.md)
- [Shopper ID and Klaviyo: what you're charged for, refunds, the daily cap, and the holdout](https://wholayer.com/help/shopper-id-klaviyo-guarantees.md)
- [Klaviyo schema: WhoLayer profile properties and events](https://wholayer.com/help/klaviyo-schema.md)
- [Your responsibilities when you use WhoLayer](https://wholayer.com/help/customer-obligations.md)