---
title: "Send shoppers to Brevo"
description: "Shopper ID with Brevo: what's charged, what's supported, and how to connect it."
url: https://wholayer.com/help/destination-brevo
---

# Send shoppers to Brevo

> Shopper ID with Brevo: what's charged, what's supported, and how to connect it.

Category: Destinations

Included on the **Growth** plan and above.

## What you're charged
Before we charge, we check whether the shopper is already in your Brevo. New shoppers cost 2 credits, once; shoppers already there cost 1 credit, are never duplicated, and get a **wholayer_returning_shopper** event instead.

## What Brevo supports
- **Checks your list first:** yes.
- **Refunds bounces:** no. [Report a bounced shopper](https://wholayer.com/help/report-bad-data) and it's refunded under the usual rules.
- **Deliverability Guard:** a fixed cap of 50 new contacts a day (or your own setting, if lower), because we can't read your rates.
- **Holdout report:** yes, from your orders.

## Connect it
1. In Brevo, open **Settings → SMTP & API → API keys** and generate an **API key** (it starts with `xkeysib-`; an SMTP key won't work).
2. In WhoLayer, open **Destinations**, choose **Brevo**, and paste the key.
3. Click **Send test**. New shoppers are created on no list.
4. Build an automation triggered by the custom event **wholayer_shopper_identified** or **wholayer_returning_shopper** (Brevo doesn't allow spaces in event names).

## Good to know
- Brevo only offers marketing bounces and complaints per person as a delayed file export, so they aren't refunded automatically. Report a bad result by hand instead.
- Brevo has no account-wide 7-day marketing email counts, so the Deliverability Guard uses a fixed daily cap.
- Brevo event names can't contain spaces, so the events are wholayer_shopper_identified and wholayer_returning_shopper. The holdout report reads orders from Brevo's eCommerce app.
- Opted-out people are never sent, and opt-outs take effect immediately.
- We encrypt your key when you save it and only ever show its last characters.

## Related

- [How Shopper ID works](https://wholayer.com/help/shopper-id-how-it-works.md)
- [Shopper ID and Klaviyo: what you're charged for, refunds, the daily cap, and the holdout](https://wholayer.com/help/shopper-id-klaviyo-guarantees.md)
- [Klaviyo schema: WhoLayer profile properties and events](https://wholayer.com/help/klaviyo-schema.md)
- [Your responsibilities when you use WhoLayer](https://wholayer.com/help/customer-obligations.md)