---
title: "Send shoppers to Omnisend"
description: "Shopper ID with Omnisend: what's charged, what's supported, and how to connect it."
url: https://wholayer.com/help/destination-omnisend
---

# Send shoppers to Omnisend

> Shopper ID with Omnisend: what's charged, what's supported, and how to connect it.

Category: Destinations

Included on the **Growth** plan and above.

## What you're charged
Before we charge, we check whether the shopper is already in your Omnisend. New shoppers cost 2 credits, once; shoppers already there cost 1 credit, are never duplicated, and get a **WhoLayer Returning Shopper** event instead.

## What Omnisend supports
- **Checks your list first:** yes.
- **Refunds bounces:** no. [Report a bounced shopper](https://wholayer.com/help/report-bad-data) and it's refunded under the usual rules.
- **Deliverability Guard:** the daily cap adjusts to your 7-day complaint and bounce rates.
- **Holdout report:** no, so nobody is held out and every new shopper is sent.

## Connect it
1. In Omnisend, open **Store settings → API keys** and create a key with access to contacts, events, and analytics.
2. In WhoLayer, open **Destinations**, choose **Omnisend**, and paste the key.
3. Click **Send test**. New shoppers are created with email status **non-subscribed** and no welcome message, because they haven't opted in.
4. Build an automation triggered by the **WhoLayer Shopper Identified** or **WhoLayer Returning Shopper** custom event.

## Good to know
- Omnisend reports bounces and complaints only as totals, not per person, so bounces aren't refunded automatically. Report a bad result by hand instead.
- Omnisend's API doesn't let anyone read orders, so there's no holdout report.
- Opted-out people are never sent, and opt-outs take effect immediately.
- We encrypt your key when you save it and only ever show its last characters.

## Related

- [How Shopper ID works](https://wholayer.com/help/shopper-id-how-it-works.md)
- [Shopper ID and Klaviyo: what you're charged for, refunds, the daily cap, and the holdout](https://wholayer.com/help/shopper-id-klaviyo-guarantees.md)
- [Klaviyo schema: WhoLayer profile properties and events](https://wholayer.com/help/klaviyo-schema.md)
- [Your responsibilities when you use WhoLayer](https://wholayer.com/help/customer-obligations.md)