# WhoLayer

> WhoLayer identifies website visitors and enriches them with verified emails and mobiles, then sends them to Slack, HubSpot, Klaviyo, signed webhooks, or an AI agent. One tag powers Visitor ID (people and companies visiting a B2B site; person-level for US traffic only, company-level free and unlimited) and Shopper ID (anonymous US shoppers sent to Klaviyo). The Data API and MCP server give code and AI agents the same identity and contact data with per-key spend caps, and Identity Cloud licenses identity data to platforms. Every product draws from one credit wallet. Opted-out people are never returned or charged.

Every public page has a markdown version: add `.md` to the URL (the home page is `/index.md`), or send `Accept: text/markdown`. For AI agents: a public docs MCP server at https://mcp.wholayer.com/docs (no API key), an authenticated data MCP server at https://mcp.wholayer.com/mcp, and an OpenAPI 3.1 spec for the REST API at https://wholayer.com/openapi.json. Prices and credit costs are on [Pricing](https://wholayer.com/pricing.md). Everything here is generated from the live site.

## Products

- [Products](https://wholayer.com/products.md): Visitor ID, Shopper ID, Data API and MCP, and Identity Cloud: four products on one identity graph and one credit wallet.
- [Visitor ID: See the people behind your pipeline traffic.](https://wholayer.com/products/visitor-id.md): Install one tag and get the name, title, LinkedIn, and verified work email of US visitors, plus the company for everyone else. Then send hot leads to Slack, Microsoft Teams, your CRM, or any tool that takes a webhook, automatically.
- [Shopper ID: Email the shoppers who never gave you their email.](https://wholayer.com/products/shopper-id.md): Shopper ID recognizes anonymous US shoppers on your store and sends verified emails to your Klaviyo flows, so abandoned carts and browse sessions turn into revenue.
- [Data API and MCP: Contact data your agent can actually use.](https://wholayer.com/products/data-api.md): Verified work and personal emails, carrier-checked mobiles, people and company search, and reverse email lookup, through a REST API and an MCP server that work with Clay, n8n, Zapier, and any AI agent. No seats, no UI required.
- [Identity Cloud: Person-level identity for your whole stack.](https://wholayer.com/products/identity-cloud.md): Early access. Resolve anonymous traffic to people, add hashed emails, mobile ad IDs, and IPs, and layer on demographic, professional, and firmographic attributes. Each contract is scoped with a free match test, and delivery is set up by our team.

## Pricing

- [Pricing](https://wholayer.com/pricing.md): One credit wallet for Visitor ID, Shopper ID, the Data API and MCP, and Identity Cloud. Free plan with 100 credits a month. Paid plans from $49.
- [Fair billing](https://wholayer.com/fair-billing.md): How WhoLayer bills: pay only for results, nothing for misses, repeat visits, bots, or opted-out people, spend caps, and refunds for bad results.

## Docs

- [Docs](https://wholayer.com/docs.md): Install the WhoLayer tag, learn how credits and suppression work, and connect the API, MCP server, and integrations.
- [REST API reference](https://wholayer.com/docs/api.md): WhoLayer REST API: enrich people, search, verify emails, look up mobiles, company profiles, identified visitors, and webhooks.
- [MCP server](https://wholayer.com/docs/mcp.md): Connect Claude Code, Claude Desktop, Cursor, VS Code, ChatGPT, or any MCP client to WhoLayer: a public docs server with no key, and an authenticated data server with spend caps for agents.
- [Integrations](https://wholayer.com/docs/integrations.md): Send identified visitors and shoppers to Slack, Microsoft Teams, HubSpot, Pipedrive, Attio, Salesforce, Klaviyo, and signed webhooks for Clay, Zapier, Make, and n8n.
- [WhoLayer for AI agents: MCP servers, llms.txt, OpenAPI, and spend controls](https://wholayer.com/for-agents.md): What AI agents can do with WhoLayer today: an authenticated data MCP server, a public docs MCP server, llms.txt and markdown pages, an OpenAPI spec, a machine-readable compliance policy, and spend caps.
- [Changelog](https://wholayer.com/changelog.md): What's new in WhoLayer: features, improvements, and fixes as they ship.
- [OpenAPI 3.1 spec](https://wholayer.com/openapi.json): Machine-readable description of every REST API endpoint, header, error, and credit cost.
- [Docs MCP server](https://mcp.wholayer.com/docs): Streamable HTTP MCP server with search_docs, read_page, get_pricing, get_products, and list_help_articles. No API key.
- [Data MCP server](https://mcp.wholayer.com/mcp): Streamable HTTP MCP server for identity and contact data. Requires Authorization: Bearer <API key>.

## Help

- [Help center](https://wholayer.com/help.md): Setup guides, pricing answers, troubleshooting, and privacy help for WhoLayer. Search, or ask the assistant.
- [Glossary](https://wholayer.com/help/glossary.md): Plain-language definitions of identity data terms: HEM, MAID, GPC, DROP, CCPA, match rate, credits, suppression, and more.
- [What WhoLayer does, in one minute](https://wholayer.com/help/what-is-wholayer.md): WhoLayer tells you who is visiting your website and gives you a verified way to reach them.
- [Quickstart: your first identified visitor in 10 minutes](https://wholayer.com/help/quickstart.md): Create an account, add your site, paste one tag, and connect a destination.
- [Sandbox mode vs live mode](https://wholayer.com/help/sandbox-vs-live.md): Sandbox shows fictional test data and spends nothing; live returns real people and spends credits.
- [Which WhoLayer product do I need?](https://wholayer.com/help/choose-a-product.md): A quick guide to picking Visitor ID, Shopper ID, the Data API, or Identity Cloud.
- [Install the tag on any website (HTML)](https://wholayer.com/help/install-html.md): Paste one script into the head of every page.
- [Install with Google Tag Manager](https://wholayer.com/help/install-gtm.md): Add the tag as a Custom HTML tag that fires on all pages.
- [Install on Shopify](https://wholayer.com/help/install-shopify.md): Add the tag to your theme so it loads on every storefront page.
- [Install on WordPress](https://wholayer.com/help/install-wordpress.md): Use a header-scripts plugin or your theme's header.
- [Install on Webflow](https://wholayer.com/help/install-webflow.md): Add the tag in Site settings under Custom code.
- [Install on Framer](https://wholayer.com/help/install-framer.md): Add the tag in Site settings under Custom Code.
- [Install on Next.js](https://wholayer.com/help/install-nextjs.md): Use next/script in your root layout.
- [Single-page apps (React, Vue, Svelte)](https://wholayer.com/help/install-spa.md): Page changes are tracked automatically; nothing extra to wire up.
- [Consent banners and non-US visitors](https://wholayer.com/help/consent-banners.md): Tell the tag when a visitor gives consent; outside the US nothing runs without it.
- [Tell WhoLayer about logged-in users](https://wholayer.com/help/identify-known-users.md): Send a hashed email for visitors you already know to improve matching.
- [Exclude pages (careers, account, checkout)](https://wholayer.com/help/excluded-paths.md): Stop the tag from recording visits to certain paths.
- [How Visitor ID identifies people and companies](https://wholayer.com/help/visitor-id-how-it-works.md): Person-level matches for US visitors, company-level for everyone else, charged once per person per month.
- [Send only your best visitors (filters)](https://wholayer.com/help/filters-and-hot-leads.md): Each destination can filter by match type, pages viewed, job title keywords, and company size.
- [High-intent alerts: key pages like pricing](https://wholayer.com/help/high-intent-pages.md): Get a tagged alert when someone you've identified opens pricing, comparison, demo, or other key pages.
- [The Companies page](https://wholayer.com/help/companies-view.md): Every company seen on your sites, with the people identified there, visits, and key-page views.
- [ICP scoring: a fit score and a reason for every visitor](https://wholayer.com/help/icp-scoring.md): Describe your ideal customer in a sentence, and every identified person and company gets a 0-100 fit score with a plain-English reason.
- [How Shopper ID works](https://wholayer.com/help/shopper-id-how-it-works.md): Recognizes anonymous US shoppers and sends a verified personal email to Klaviyo.
- [Shopper ID and Klaviyo: what you're charged for, refunds, the daily cap, and the holdout](https://wholayer.com/help/shopper-id-klaviyo-guarantees.md): Half price for shoppers already in your Klaviyo, refunds for bounces and complaints, a self-adjusting daily cap, and a built-in holdout.
- [Klaviyo schema: WhoLayer profile properties and events](https://wholayer.com/help/klaviyo-schema.md): The wl_ profile properties and the two WhoLayer events we write to Klaviyo, and what we read.
- [Data API quickstart](https://wholayer.com/help/api-quickstart.md): Create a key and make your first enrichment call with curl.
- [Test keys and live keys](https://wholayer.com/help/test-api-keys.md): wl_test_ keys return fictional data for free; wl_live_ keys return real data and spend credits.
- [Connect Claude, Cursor, or any MCP client](https://wholayer.com/help/mcp-setup.md): Add the WhoLayer MCP server so your AI agent can enrich contacts.
- [Keep an AI agent from overspending](https://wholayer.com/help/agent-spend-caps.md): Daily caps per key, a per-call ceiling, read-only keys, and free retries.
- [Enrich or verify big lists with async jobs](https://wholayer.com/help/async-bulk-jobs.md): POST /v1/jobs takes up to 100,000 rows, runs them in the background, and caps the whole job's spend.
- [API error codes and what to do](https://wholayer.com/help/api-errors.md): Every error the API returns, and how to fix it.
- [Read our compliance rules from the API](https://wholayer.com/help/compliance-policy-api.md): GET /v1/policy and the get_compliance_policy MCP tool return the rules WhoLayer enforces, as JSON. Free.
- [Identity Cloud: data licensing for enterprises](https://wholayer.com/help/identity-cloud-overview.md): Person-level resolution, identifiers, and attributes under contract, with a free match test first.
- [Report a wrong match and get a refund](https://wholayer.com/help/report-bad-data.md): Report a wrong person, a bounced email, or outdated details within 30 days and we refund the credits for that result.
- [How credits work](https://wholayer.com/help/how-credits-work.md): One wallet for every product; you pay only when we return something.
- [Plans, upgrading, and annual billing](https://wholayer.com/help/plans-and-upgrades.md): Free, Starter $49, Growth $199, Scale $799, or Platform by contract. Upgrade any time.
- [Running out of credits, overage, and limits](https://wholayer.com/help/overage-and-spend-caps.md): Free accounts pause; paid accounts keep working and pay overage, unless you set a limit.
- [Cancel or downgrade](https://wholayer.com/help/cancel-or-downgrade.md): Cancel any time from Billing; your plan runs until the end of the period.
- [The affiliate program](https://wholayer.com/help/affiliate-program.md): Share your referral link and earn 25% of what your referrals pay, excluding tax, for 24 months.
- [Send identified visitors to Slack](https://wholayer.com/help/destination-slack.md): Post each match to a Slack channel with a Slack incoming webhook.
- [Webhooks: receive matches in your own system](https://wholayer.com/help/destination-webhook.md): We POST signed JSON to your HTTPS endpoint for every match.
- [Send shoppers to Klaviyo](https://wholayer.com/help/destination-klaviyo.md): Create a Klaviyo private API key and use the WhoLayer event to trigger flows.
- [Send identified visitors to Microsoft Teams](https://wholayer.com/help/destination-teams.md): Post each match to a Teams channel through a Teams Workflows webhook. Free on every plan.
- [Send people to HubSpot](https://wholayer.com/help/destination-hubspot.md): Create or update HubSpot contacts, link them to their company, and add a note with the pages they viewed.
- [Send people to Pipedrive](https://wholayer.com/help/destination-pipedrive.md): Create or update Pipedrive people and organizations, and add a note with the pages they viewed.
- [Send people to Attio](https://wholayer.com/help/destination-attio.md): Create or update Attio people by email, link them to their company, and add a note with the pages they viewed.
- [Send people to Salesforce](https://wholayer.com/help/destination-salesforce.md): Connect Salesforce with a sign-in. We update matching Contacts or create and update Leads by email.
- [Daily or weekly digest email](https://wholayer.com/help/email-digest.md): A short summary email of who visited, sent to the teammates you choose. Free on every plan.
- [Your responsibilities when you use WhoLayer](https://wholayer.com/help/customer-obligations.md): Disclose it in your privacy policy, honor opt-outs, follow email and calling laws, and avoid prohibited uses.
- [Privacy policy wording for the WhoLayer tag](https://wholayer.com/help/privacy-notice-template.md): Sample notice text, a privacy-choices link, and consent-banner code to adapt for your site.
- [How opt-outs and suppression work](https://wholayer.com/help/how-suppression-works.md): Everyone who opts out is removed from every product, immediately.
- [Upload your own suppression list](https://wholayer.com/help/your-suppression-list.md): Stop WhoLayer from returning or sending you existing customers, employees, or anyone on your do-not-contact list.
- [Where WhoLayer's data comes from, and how accurate it is](https://wholayer.com/help/where-data-comes-from.md): Licensed suppliers and consent-aware publisher networks, never LinkedIn scraping; accuracy measured on a holdout set.
- [Am I in WhoLayer's data? How to find out or opt out](https://wholayer.com/help/am-i-in-your-data.md): Submit a free request; opt-outs take effect immediately and we reply within 45 days.
- [I don't see any visitors](https://wholayer.com/help/no-visitors.md): Work through these checks in order; most issues are the tag, the site key, or the domain.
- [Why is my match rate low?](https://wholayer.com/help/low-match-rate.md): Match rates depend on traffic mix; here's what moves the number and what doesn't.
- [Emails are bouncing](https://wholayer.com/help/emails-bouncing.md): Check the risk grade, send to flows not blasts, and warm up slowly.
- [My destination isn't receiving anything](https://wholayer.com/help/webhook-not-firing.md): Send a test, check filters, and check what your endpoint returns.
- [I can't log in: confirm your email](https://wholayer.com/help/verify-email.md): New accounts must confirm their email address before signing in.
- [Reset your password](https://wholayer.com/help/password-reset.md): Use Forgot password on the login page.
- [Invite your team](https://wholayer.com/help/team-members.md): Invite teammates from Settings; they join your workspace when they register.
- [Use more than one workspace](https://wholayer.com/help/multiple-workspaces.md): Create extra workspaces and switch between them from the menu at the top of the dashboard sidebar.
- [Agency mode: client workspaces with budgets](https://wholayer.com/help/agency-client-workspaces.md): On Scale and above, create a workspace per client that spends from your credits, with a monthly budget per client.
- [Keep your API keys safe](https://wholayer.com/help/api-key-security.md): Never put live keys in browser code; revoke a leaked key immediately.
- [Delete your workspace](https://wholayer.com/help/delete-workspace.md): Owners can permanently delete a workspace and its data from Settings.

## Legal

- [Do Not Sell or Share My Personal Information](https://wholayer.com/privacy-request.md): Opt out, delete, or see the personal information WhoLayer holds about you. No account needed.
- [Legal](https://wholayer.com/legal.md): Terms, privacy, data processing, acceptable use, cookies, subprocessors, and fair use policies for WhoLayer.
- [Terms of Service](https://wholayer.com/legal/terms.md): The terms that govern your use of WhoLayer's visitor identification, shopper identification, and data API services.
- [Privacy Policy](https://wholayer.com/legal/privacy.md): What personal information WhoLayer collects, where it comes from, how it is used and disclosed, and how to exercise your privacy rights.
- [Data Processing Addendum](https://wholayer.com/legal/dpa.md): How WhoLayer processes personal information on behalf of customers, including CCPA service provider terms and security measures.
- [Acceptable Use Policy](https://wholayer.com/legal/acceptable-use.md): What you may and may not do with WhoLayer and the data it provides.
- [Cookie Policy](https://wholayer.com/legal/cookies.md): The cookies wholayer.com uses, and how the WhoLayer tag works on customer websites.
- [Subprocessors](https://wholayer.com/legal/subprocessors.md): The vendors WhoLayer uses to provide its service.
- [Fair Use Policy](https://wholayer.com/legal/fair-use.md): Rate limits and fair use for WhoLayer credits, the API, the MCP server, and AI agents.
- [Customer notice templates](https://wholayer.com/legal/customer-notice.md): Sample privacy-notice wording for websites that use the WhoLayer tag, with a link to WhoLayer's opt-out.

## Company

- [know who's on your site, then reach them](https://wholayer.com/index.md): One tag identifies your website visitors and enriches them with verified emails and mobiles, then sends them to Slack, your CRM, Klaviyo, or your AI agent. Built for B2B and ecommerce.
- [Trust and compliance](https://wholayer.com/trust.md): How WhoLayer sources identity data, honors opt-outs, measures accuracy, and protects data.
- [About](https://wholayer.com/about.md): WhoLayer brings visitor identification, ecommerce shopper identification, contact data, and enterprise identity data together on one platform.
- [Partners and affiliates](https://wholayer.com/partners.md): Earn 25% recurring commission for 24 months, or run WhoLayer for your clients from one Scale workspace.
- [Contact](https://wholayer.com/contact.md): Talk to WhoLayer sales, support, partnerships, press, or legal.
- [Compare WhoLayer with Warmly, Vector, Apollo, ZoomInfo, Customers.ai, and more](https://wholayer.com/compare.md): Side-by-side: person-level visitor ID, ecommerce shopper ID, enrichment API, MCP, starting price, cost per identified person, and published accuracy.
- [Alternatives guides: visitor ID, contact data, and ecommerce identity tools](https://wholayer.com/alternatives.md): Sourced, dated guides to alternatives for Warmly, Vector, Apollo, ZoomInfo, Clay, Leadfeeder, Customers.ai, Opensend, and more, sorted by the job you need done.
- [Switch guides for Explorium, Koala, Clearbit Reveal, and Trigify customers](https://wholayer.com/switch.md): Tools that shut down or moved, what happened (with sources), what WhoLayer covers and doesn't, and how to switch.
- [WhoLayer vs Warmly (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/warmly.md): A sourced, dated comparison of WhoLayer and Warmly: person-level ID, ecommerce, API, MCP, and pricing, plus where Warmly is the better pick.
- [WhoLayer vs Vector (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/vector.md): A sourced, dated comparison of WhoLayer and Vector: person-level ID, ecommerce, API, MCP, and pricing, plus where Vector is the better pick.
- [WhoLayer vs Leadpipe (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/leadpipe.md): A sourced, dated comparison of WhoLayer and Leadpipe: person-level ID, ecommerce, API, MCP, and pricing, plus where Leadpipe is the better pick.
- [WhoLayer vs Primer (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/primer.md): A sourced, dated comparison of WhoLayer and Primer: person-level ID, ecommerce, API, MCP, and pricing, plus where Primer is the better pick.
- [WhoLayer vs Snitcher (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/snitcher.md): A sourced, dated comparison of WhoLayer and Snitcher: person-level ID, ecommerce, API, MCP, and pricing, plus where Snitcher is the better pick.
- [WhoLayer vs Leadfeeder (Dealfront) (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/leadfeeder.md): A sourced, dated comparison of WhoLayer and Leadfeeder (Dealfront): person-level ID, ecommerce, API, MCP, and pricing, plus where Leadfeeder (Dealfront) is the better pick.
- [WhoLayer vs Albacross (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/albacross.md): A sourced, dated comparison of WhoLayer and Albacross: person-level ID, ecommerce, API, MCP, and pricing, plus where Albacross is the better pick.
- [WhoLayer vs Lead Forensics (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/lead-forensics.md): A sourced, dated comparison of WhoLayer and Lead Forensics: person-level ID, ecommerce, API, MCP, and pricing, plus where Lead Forensics is the better pick.
- [WhoLayer vs Apollo (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/apollo.md): A sourced, dated comparison of WhoLayer and Apollo: person-level ID, ecommerce, API, MCP, and pricing, plus where Apollo is the better pick.
- [WhoLayer vs ZoomInfo (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/zoominfo.md): A sourced, dated comparison of WhoLayer and ZoomInfo: person-level ID, ecommerce, API, MCP, and pricing, plus where ZoomInfo is the better pick.
- [WhoLayer vs Clay (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/clay.md): A sourced, dated comparison of WhoLayer and Clay: person-level ID, ecommerce, API, MCP, and pricing, plus where Clay is the better pick.
- [WhoLayer vs Lusha (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/lusha.md): A sourced, dated comparison of WhoLayer and Lusha: person-level ID, ecommerce, API, MCP, and pricing, plus where Lusha is the better pick.
- [WhoLayer vs Hunter (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/hunter.md): A sourced, dated comparison of WhoLayer and Hunter: person-level ID, ecommerce, API, MCP, and pricing, plus where Hunter is the better pick.
- [WhoLayer vs Explorium (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/explorium.md): A sourced, dated comparison of WhoLayer and Explorium: person-level ID, ecommerce, API, MCP, and pricing, plus where Explorium is the better pick.
- [WhoLayer vs Common Room (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/common-room.md): A sourced, dated comparison of WhoLayer and Common Room: person-level ID, ecommerce, API, MCP, and pricing, plus where Common Room is the better pick.
- [WhoLayer vs Customers.ai (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/customers-ai.md): A sourced, dated comparison of WhoLayer and Customers.ai: person-level ID, ecommerce, API, MCP, and pricing, plus where Customers.ai is the better pick.
- [WhoLayer vs Opensend (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/opensend.md): A sourced, dated comparison of WhoLayer and Opensend: person-level ID, ecommerce, API, MCP, and pricing, plus where Opensend is the better pick.
- [WhoLayer vs Wunderkind (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/wunderkind.md): A sourced, dated comparison of WhoLayer and Wunderkind: person-level ID, ecommerce, API, MCP, and pricing, plus where Wunderkind is the better pick.
- [WhoLayer vs Koala (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/koala.md): A sourced, dated comparison of WhoLayer and Koala: person-level ID, ecommerce, API, MCP, and pricing, plus where Koala is the better pick.
- [WhoLayer vs Clearbit Reveal (2026): pricing, features, and where each is stronger](https://wholayer.com/compare/clearbit-reveal.md): A sourced, dated comparison of WhoLayer and Clearbit Reveal: person-level ID, ecommerce, API, MCP, and pricing, plus where Clearbit Reveal is the better pick.
- [Warmly alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/warmly.md): Why teams look beyond Warmly, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Vector alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/vector.md): Why teams look beyond Vector, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Leadpipe alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/leadpipe.md): Why teams look beyond Leadpipe, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Primer alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/primer.md): Why teams look beyond Primer, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Snitcher alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/snitcher.md): Why teams look beyond Snitcher, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Leadfeeder (Dealfront) alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/leadfeeder.md): Why teams look beyond Leadfeeder (Dealfront), the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Albacross alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/albacross.md): Why teams look beyond Albacross, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Lead Forensics alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/lead-forensics.md): Why teams look beyond Lead Forensics, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Apollo alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/apollo.md): Why teams look beyond Apollo, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [ZoomInfo alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/zoominfo.md): Why teams look beyond ZoomInfo, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Clay alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/clay.md): Why teams look beyond Clay, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Lusha alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/lusha.md): Why teams look beyond Lusha, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Hunter alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/hunter.md): Why teams look beyond Hunter, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Explorium alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/explorium.md): Why teams look beyond Explorium, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Common Room alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/common-room.md): Why teams look beyond Common Room, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Customers.ai alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/customers-ai.md): Why teams look beyond Customers.ai, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Opensend alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/opensend.md): Why teams look beyond Opensend, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Wunderkind alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/wunderkind.md): Why teams look beyond Wunderkind, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Koala alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/koala.md): Why teams look beyond Koala, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Clearbit Reveal alternatives (2026), sorted by the job you need done](https://wholayer.com/alternatives/clearbit-reveal.md): Why teams look beyond Clearbit Reveal, the tools worth considering for the same job, and when WhoLayer is and isn't a fit. Sourced and dated.
- [Moving off Explorium: what WhoLayer covers and what it doesn't](https://wholayer.com/switch/explorium.md): What happened to Explorium, a feature-by-feature map to WhoLayer endpoints and MCP tools, honest gaps, and the steps to switch.
- [Moving off Koala: what WhoLayer covers and what it doesn't](https://wholayer.com/switch/koala.md): What happened to Koala, a feature-by-feature map to WhoLayer endpoints and MCP tools, honest gaps, and the steps to switch.
- [Moving off Clearbit Reveal: what WhoLayer covers and what it doesn't](https://wholayer.com/switch/clearbit-reveal.md): What happened to Clearbit Reveal, a feature-by-feature map to WhoLayer endpoints and MCP tools, honest gaps, and the steps to switch.
- [Moving off Trigify: what WhoLayer covers and what it doesn't](https://wholayer.com/switch/trigify.md): What happened to Trigify, a feature-by-feature map to WhoLayer endpoints and MCP tools, honest gaps, and the steps to switch.

## Optional

- [Which WhoLayer is right for me? | 2-minute quiz](https://wholayer.com/quiz.md): Answer five quick questions and get the WhoLayer product and plan that fits, with an honest cost estimate.
- [Cost calculator](https://wholayer.com/calculator.md): Estimate your monthly WhoLayer credits and cost from your traffic, US share, and enrichment volume. Honest ranges, not promises.
- [WhoLayer for your site | AI plan in 10 seconds](https://wholayer.com/for.md): Paste your website. WhoLayer reads your homepage and shows which product fits, how to install it on your platform, and an honest cost estimate.

## Full text

- [llms-full.txt](https://wholayer.com/llms-full.txt): Products, pricing, docs, every help article, trust, and legal pages in one markdown file.