Acceptable Use Policy
WhoLayer is for business-to-business sales and marketing, ecommerce marketing, and analytics. This policy is part of our Terms of Service. If you are unsure whether a use is allowed, ask us at legal@wholayer.com before you start.
Where you may not install the WhoLayer tag
Do not install the tag on any page, app, or site that relates to:
- physical or mental health conditions, treatments, medications, or providers, including telehealth and pharmacy;
- reproductive or sexual health, including fertility, pregnancy, abortion, and contraception;
- sexual orientation, gender identity, or sex life;
- religious beliefs or places of worship;
- immigration or citizenship status;
- criminal records, arrests, bail, or legal defense;
- debt relief, bankruptcy, payday lending, or other financial hardship;
- addiction and recovery services;
- union membership or political affiliation;
- content directed to, or known to be used by, children under 16;
- domestic violence or victim services.
We block known sites in these categories. Installing the tag on them is a material breach.
What you may not do with WhoLayer data
- Eligibility decisions. Use data to decide anyone's eligibility for credit, insurance, employment, housing, education, or benefits, or for any other purpose covered by the Fair Credit Reporting Act.
- Discrimination. Use data to discriminate on the basis of a protected characteristic, or to exclude people from housing, employment, or credit advertising.
- Harassment and stalking. Locate, track, surveil, harass, threaten, or intimidate anyone, or find a specific person for a personal reason.
- Law enforcement and immigration. Provide data to law enforcement, immigration, or intelligence agencies except as required by valid legal process served on you.
- Political targeting. Use data for political campaigns, voter targeting, or issue advocacy unless you have a signed agreement with us that allows it.
- Illegal outreach. Send email that violates CAN-SPAM or similar laws, or make calls or texts that violate the TCPA, the Telemarketing Sales Rule, Do Not Call rules, or state law. Do not send marketing texts or autodialed calls to mobile numbers from WhoLayer without consent you obtained yourself.
- Ignoring opt-outs. Contact anyone who has unsubscribed from you or asked you to stop, or continue to use data about anyone we have told you has opted out or requested deletion.
- Resale. Sell, license, publish, or otherwise give WhoLayer data to third parties, or combine it into a list or database for others, without a signed Platform agreement.
- Sensitive inferences. Combine WhoLayer data with other data to infer sensitive characteristics about a person.
- Fraud and deception. Impersonate anyone, send phishing, or otherwise deceive people.
What you may not do to the Service
- Scrape, crawl, or bulk-download the Service other than through our documented API and exports.
- Share API keys or create multiple free accounts to avoid limits.
- Probe, scan, or test the security of the Service without our written permission. Report vulnerabilities to security@wholayer.com.
- Interfere with the Service, other customers, or our suppliers.
- Use the Service to build a competing identity or contact data product.
- Exceed the limits in our Fair Use Policy.
AI agents and automation
You may connect AI agents, workflows, and scripts to WhoLayer through the API or MCP server. Everything they do counts as your use and must follow this policy. Do not let an agent send outreach on your behalf without the opt-out, sender identity, and suppression controls the law requires.
Enforcement
If we believe you have violated this policy, we may remove data, suspend features, suspend your account, or terminate the Terms. Where the violation creates legal risk for people in our data, we may act immediately and tell you afterward. Report suspected misuse to legal@wholayer.com.
Questions
Email legal@wholayer.com or write to WhoLayer, Inc., 1309 Coffeen Avenue, Suite 1200, Sheridan, WY 82801. For privacy requests, use our privacy request page.