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- Quickstart: your first identified visitor in 10 minutesCreate an account, add your site, paste one tag, and connect a destination.
- How credits workOne wallet for every product; you pay only when we return something.
- Install on ShopifyAdd the tag to your theme so it loads on every storefront page.
- I don't see any visitorsWork through these checks in order; most issues are the tag, the site key, or the domain.
- Your responsibilities when you use WhoLayerDisclose it in your privacy policy, honor opt-outs, follow email and calling laws, and avoid prohibited uses.
- Connect Claude, Cursor, or any MCP clientAdd the WhoLayer MCP server so your AI agent can enrich contacts.
Getting started
What WhoLayer does and how to get your first identified visitor.
Install the tag
Step-by-step for HTML, Google Tag Manager, Shopify, WordPress, Webflow, Framer, Next.js, and single-page apps.
Visitor ID
Identify the people and companies visiting your B2B site.
Shopper ID
Recognize anonymous shoppers and send them to Klaviyo.
Data API and MCP
Enrich contacts from code, Clay, or an AI agent.
Identity Cloud
Licensed identity data for retailers, publishers, ad tech, and platforms.
Credits and billing
How credits work, plans, overage, and cancelling.
Destinations
Send identified people to Slack, webhooks, Klaviyo, and HubSpot.
Privacy and compliance
What you need to do to use WhoLayer responsibly.
Am I in your data?
For people who want to know what we have about them, or opt out.
Troubleshooting
No visitors, low match rates, bounces, and webhooks that don't fire.
Account and security
Team members, API keys, and passwords.
Glossary
Plain definitions for HEM, MAID, GPC, DROP, match rate, and more.
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