Send shoppers to Braze

Included on the Growth plan and above.

What you're charged

Before we charge, we check whether the shopper is already in your Braze. New shoppers cost 2 credits, once; shoppers already there cost 1 credit, are never duplicated, and get a WhoLayer Returning Shopper event instead.

What Braze supports

• Checks your list first: yes.
• Refunds bounces: hard bounces only (Braze has no API for spam complaints per person).
• Deliverability Guard: a fixed cap of 50 new contacts a day (or your own setting, if lower), because we can't read your rates.
• Holdout report: no, so nobody is held out and every new shopper is sent.

Connect it

1. In Braze, open Settings → APIs and Identifiers and create a REST API key with users.track, users.export.ids, and email.hard_bounces.
2. Note your REST endpoint on the same page, like rest.iad-01.braze.com. It must match your dashboard's instance.
3. In WhoLayer, open Destinations, choose Braze, and paste the key and endpoint.
4. Click Send test, then build a Canvas triggered by the WhoLayer Shopper Identified or WhoLayer Returning Shopper custom event. We never set a phone number or a subscription group.

Good to know

• Braze has no API to read spam complaints per person, so only hard bounces are refunded automatically.
• Braze has no account-wide email counts, so the Deliverability Guard uses a fixed daily cap.
• Braze purchase data is only available as totals, so there's no holdout report.
• Opted-out people are never sent, and opt-outs take effect immediately.
• We encrypt your key when you save it and only ever show its last characters.