Google Customer Match

Part of ad audiences. Google Customer Match is coming soon. Google's Customer Match policy asks advertisers to upload first-party data, and we're confirming how identified visitors fit that before we switch it on.

How it will work

1. Open Ad audiences, tick that you accept Google's Customer Match terms, and click Connect Google. Sign in with a Google account that can manage the Google Ads account.
2. Enter the 10-digit Google Ads customer ID, and the manager account ID only if you reach the account through a manager account.
3. Create an audience. We create a Customer Match list in that account and keep it in sync.

Good to know

• We use Google's Data Manager API. Emails are trimmed and lowercased, and for gmail.com and googlemail.com addresses the dots and anything after a "+" are removed before hashing, as Google asks.
• Google needs a good policy and payment history on the account to use Customer Match, and recommends at least 5,000 people so enough of them match.
• Google reports matched counts for Search and Display, and a match rate.