Send shoppers to ActiveCampaign

Included on the Growth plan and above.

What you're charged

Before we charge, we check whether the shopper is already in your ActiveCampaign. New shoppers cost 2 credits, once; shoppers already there cost 1 credit, are never duplicated, and get a WhoLayer Returning Shopper event instead.

What ActiveCampaign supports

• Checks your list first: yes.
• Refunds bounces: no. Report a bounced shopper and it's refunded under the usual rules.
• Deliverability Guard: a fixed cap of 50 new contacts a day (or your own setting, if lower), because we can't read your rates.
• Holdout report: yes, from your orders.

Connect it

1. In ActiveCampaign, open Settings → Developer and copy the API URL and Key.
2. Open Website → Site tracking → Event tracking, turn event tracking on, and copy the account id and Event Key. Add the event names WhoLayer Shopper Identified and WhoLayer Returning Shopper there so automations can use them.
3. In WhoLayer, open Destinations, choose ActiveCampaign, and paste all four.
4. Click Send test. New shoppers are synced as contacts on no list, so they aren't subscribed to your campaigns. Build an automation that starts on the event.

Good to know

• ActiveCampaign's bounce log doesn't say which bounces are permanent, and there's no per-person complaint list, so bounces aren't refunded automatically. Report a bad result by hand instead.
• ActiveCampaign has no account-wide 7-day bounce and complaint counts, so the Deliverability Guard uses a fixed daily cap.
• The holdout report reads completed orders your store syncs to ActiveCampaign (Deep Data).
• Opted-out people are never sent, and opt-outs take effect immediately.
• We encrypt your key when you save it and only ever show its last characters.